She has spent the last six years reporting and writing business news and strategy features. Her work has been featured or cited in Inc. She also produces original research-based reports and video content with industry experts and thought leaders.
How will online hotel booking change in the near future? In recent years, supplier sites have gained at the expense of OTAs. Hotels want to drive bookings to their own channels because the payouts to online agents for hotel bookings are huge.
To be sure, commissions seem to be declining lately. The savvier big chains like Marriott, depending on the online channel, may have negotiated down the payouts to the high teens.
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. Hotel brand executives are beginning to embrace OTAs again, even calling them partners, as companies such as Expedia and Priceline work through complex negotiations with many of the major brands. During the conference, John Burns of Hospitality Technology Consulting shared five key trends every hotelier should keep an eye on.
Technology continues to push the travel, tourism and hospitality industry forward and make it more dynamic than ever before. For background, this week I took part in a panel discussion at World Travel Market in London alongside Nate Bucholz, industry head for travel at Google, and Andrew Jones, head of search account management at Bing.
Yes, read it again. While unexpected, interestingly the news does not fundamentally tell us anything about the industry. It might Trending Organizations. Paths to Priceline. Potential Connections via Relationship Science. This web site is not endorsed by, directly affiliated with, maintained, authorized, or sponsored by Priceline. The use of any trade name or trademark is for identification and reference purposes only and does not imply any association with the trademark holder.
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