The company launched the successful Transformers toy line along with a children's animated TV series two years later. In , Hasbro produced another successful toy franchise, My Little Pony. Hasbro paid Warner with 37 percent of its own stock—paid into a Hasbro executive control voting trust—and also received a cash infusion.
That same year, the company then the nation's sixth-best-selling toymaker acquired the Milton Bradley Company then the nation's fifth bestselling toymaker , bringing The Game of Life , Twister , Easy Money and Playskool into the Hasbro fold and transforming Hasbro into Hasbro Bradley.
However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions. A year later, the company changed its name again to just Hasbro, Inc. Hasbro won the suit.
In the mids, Hasbro moved past Mattel to become the world's largest toy company. Initially posting strong sales, Jem plummeted and was withdrawn from the market in Hasbro followed up in with Maxie, a Barbie-sized blonde doll, so Barbie clothing and accessories would fit. Maxie lasted until Under Alan's initiative in the late s, Hasbro moved to increase international sales by taking US market failed toys overseas and selling them for as much as four times the original price.
Alan succeeded Stephen as chairman and CEO. In , Hasbro purchased Tonka Corp. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico. Alan saw the Far East as an important market in which to expand. In , Hasbro purchased Nomura Toys Ltd. In , Hasbro lost its bid for J. In the US, Hasbro's growth since were from acquisitions and the leveraging of the new assets.
New product development was not as successful except for movie and TV tie-in product lines with Jurassic Park and Barney. Thus, US sales were stagnant in the early s, falling from to Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry. Mattel also proposed a merger that year, but was turned down by the Hasbro board in due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us.
In , a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's Guangxi Province had hired junior high school students. The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment of employees.
Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts. Hasbro responded by hiring independent auditors. These auditors make unannounced visits to the East Asian subcontractors. Factory managers have been coached in how to fool the auditors. In , Hasbro acquired game maker Cranium, Inc.
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Hasbro shifting its business out of China has been positive for the company, according to its CEO. The company, which outsources all manufacturing, now makes the toy in factories in China and Turkey. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others.
Hasbro confirmed in an email that its products were produced at two of the facilities referred to in the report. Unsourced material may be challenged and removed. This is a list of toys and toy lines produced by Hasbro, a large toy and game company based in North America. This is a dynamic list and may never be able to satisfy particular standards for completeness.
In and , G. The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries in and sold a minor stake in the corporation to the public. James Bond Jr. Monsters, Inc. Universe 2.
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